Senior Product Manager

Job Description

International and market sector leading designer and manufacturer of machines for special purpose applications seeks senior level, highly strategic Product Manager.

The Product Manager is responsible for sustaining products and the development and execution of business plans to increase sales and market penetration. The role of Product Manager is to take ownership for the niche products and drive the cross-functional efforts to promote, develop products, grow market share, productivity and bottom line contribution. This role provides the opportunity for learning how to manage a P&L while being part of a larger team and family of products in a specific segment. Opportunities for this role also include development and mentorship of team members. This role leverages a strong background in product marketing management and experience with technical products and provides excellent career growth opportunities. The business offers a friendly, supportive work environment, excellent benefits and strong career growth opportunities.



Be an advocate for the product range.

Execute overarching Business strategy by developing and planning individual product strategies

Oversee the product line well-being by being an advocate and knowledge resource.

Support the development of the long-term business strategy including organic growth, acquisitive growth, and competitive position and industry dynamics within Business.  Coordinates with top management and functional areas to lead the execution of the defined business development tasks.

Direct marketing research efforts to identify opportunities for existing, adjacent and new markets. In coordination with each business function, this position researches, collects and consolidates all relevant market and business data to aid the division in determining future strategic direction. Define gaps in product and market presence portfolio and strategize and implement solutions.

Lead internal and external communications on pricing and offering initiatives.

Work closely with Engineering on new product development and with Sales on feature definition and product positioning. 

Support development of the marketing elements of the global strategic plan including brand positioning, promotional strategies that reinforce brand positions, and channel program strategies.

Support marketing communications including branding, public relations, advertising, trade shows, product & service bulletins and website design and content.

Lead existing and new product development, performance and specification documentation, market and competitive analysis, customer/market segment/channel selection, development of penetration plans, product training, and pricing.

Understand market drivers of demand and sensitivities by developing relationships and maintaining open communication with key industry contacts, distributors and dealers and customers.

Support preparation of the annual business review and the business unit strategy updates.

Represent the company on business development activities externally and internally.

In conjunction with the Engineering organization, identify and define innovative new products that serve the needs of our customers and build brand strength into a competitive advantage insuring it is alignment with the overall business strategy. 

Responsible for adherence to Corporate and Divisional policies and practices. 



Background in special purpose mobile machinery (or related)

Proven track record of delivering business growth and understanding tactical application of marketing tools

Experience with both direct sales and dealer channel marketing and sales

Strong expertise in developing marketing plans, business cases, and competitive analysis

Able to navigate databases and build spreadsheets.

Demonstrated ability to lead and develop people.

Experience in a matrix reporting structure preferred.

Can quickly establish and maintain personal credibility and work effectively in a team environment.

Capable of effectively, independently, and professionally representing the business to customers, business partners, and other external parties.

Ability to influence and direct others without having formal authority.

Ability to manage several projects and determine priorities in a dynamic environment.

Ability to interact effectively with various levels of the organization.

International exposure and experience preferred

Strong customer focus, collaborative disposition, analytic ability and mechanical/technical aptitude.

Strong bias toward execution, possesses a sense of urgency, results orientation, and a mindset for continuous improvement.

Excellent communication skills.

Ideally you will be Degree (or euivalent) qualified in an Engineering/Marketing/Business or Economics discipline. MBA advantageous but not essential.